Davy De Vlieger

Speaker
Dutch
French
English
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Who is Davy De Vlieger?

Davy managed the Belgian division of Omega Pharma for 8 years and was also CEO of Etixx NV. In April 2016, he returned to one of his old passions, namely the food industry, where he is now General Manager in Belgium for the multinational Continental Foods, which owns major brands, such as Devos-Lemmens, Royco, Aïki, Imperial and Liebig. Thanks to far-reaching innovation and an excellent marketing strategy, De Vlieger was able to make Omega Pharma a global player in the market for non-prescription medicines and healthcare products.

Management is a team sport, says Davy De Vlieger. “Efficient management is not only based on a healthy long-term vision, but also on how this vision is humanly conveyed to your employees at all levels. Everyone - from the bottom of the ladder to the top - must know what role they play in the overall story. You sometimes have to make difficult choices, but that doesn’t prevent you from communicating them in a respectful and humanly manner. Every link in the executive process must employ the tools needed to execute the plan that you have in mind. If not everyone is on board, it makes no sense to pick up the pace. A good manager is thus a team leader who is always accessible and approachable, who allows for the needs and skills of his team members, but continues to focus on results.”

    People who innovate are alert, listen carefully and act quickly

    Davy’s story is one of innovation and rapid growth. How does he initiate and manage innovative processes? What strategic decisions helped to determine the success of Omega Pharma? He places great importance on having an open outlook when evaluating the surroundings. New trends are always being encountered; the main thing is to detect them on time and to respond immediately. This has enabled him to be very successful in new fields, with products that could not be strictly classed as pharmaceutical, but still resulted in blockbusters. How do you motivate people in projects where they are asked to explore new things?

    Davy also looks at other companies from within his own experience, and compares famous and infamous statements on innovation against the day-to-day reality as he finds it. “We are always aiming to improve, looking for ways to grow and to see how existing products can more successful. We innovate our products in terms of sales and marketing. This dynamism is felt by our pharmacists, doctors and consumers. It’s a mix that works perfectly.”

    People Management: Don’t pursue glory – pursue excellence

    Davy takes you on an interactive journey through the world of effective people management. His approach is based on having a ‘human touch’. When he was at Omega Pharma, 94% of employees said they looked forward to starting work every Monday morning. And 99% of employees were proud of the company. Of course, HR is based on traditional methods, interviews and evaluations, but employees are also given a ‘grid’, in which their potential is linked to training and personal coaching. Even sponsoring, for example – with which Omega Pharma and Etixx ‘literally’ made their name - also served as an incentive for employees. This is another area in which Davy specialises, and he will be pleased to share his experiences with you.

Davy is very positive and fluent when sharing his insights and experiences concerning people management. He offers clear answers to questions such as: How do you focus on employees within your organisation? How do you create a Smart Culture where employees can realise their full potential? How do you make sure that employees are proud of their company? etc.
His ‘recipes’ are simple but leave a lasting impression! His quotes are from a distant past, but have never been as relevant as they are today. I would recommend him to everyone!

Dirk Maegerman

Leadership Coach @ KBC Corporate Banking

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Davy De Vlieger is a speaker who stimulates the audience!
Davy De Vlieger used his experience to captivate the audience of bpost’s Sales Community. He was brilliant in sharing his vision on every aspect of innovation. His one-hour talk inspired the whole community. It was a great moment of inspiration!

Pascal De Greef

Managing Director Business Clients Mail bpost

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